Finding new ways to help people quit smoking continues to be a challenge. In a recent study, researchers tried a unique approach: training pediatricians’ offices to provide smoking cessation treatment to parents during visits with their child’s doctor. The approach increased the number of people who got treatment and modestly improved smoking quit rates. The study tested the effectiveness of a program called CEASE, which aims to reduce children’s exposure to secondhand smoke—and thereby improve their health—by helping parents to quit. Results of the trial were published August 12 in JAMA Pediatrics. “We’ve made a lot of progress [in reducing secondhand smoke exposure] in public spaces, but the home is still a place where people, especially children, are exposed to secondhand smoke,” said Yvonne Prutzman, Ph.D., M.P.H., of NCI’s Tobacco Control Research Branch, which funded the study. Indeed, a new report from the Centers for Disease Control and Prevention (CDC) shows that during 2013–2016, 38% of US children ages 3–11 were exposed to secondhand smoke from tobacco products, as measured by a blood marker of nicotine exposure called cotinine. Exposure to secondhand smoke was more common among children from lower-income families, the CDC found. “Parental tobacco use harms the health of the parent and of the child, and [in low-income families] worsens the cycle of poverty,” said Jonathan Winickoff, M.D., M.P.H., of Massachusetts General Hospital for Children, who designed the CEASE program and is the CEASE study’s principal investigator. “We have evidence-based treatments that can help people quit smoking, but those treatments are underutilized,” Dr. Prutzman said. “And so, when people do try to quit, they often fail because they’re not using the optimal treatments.” Targeting this age group of smokers in this setting also makes sense, she added. “Programs like this are a way to intervene with adults while they are still young and are likely to be motivated to quit because they want to protect their children,” she said.